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Date: Ongoing
Campaign/project:
SMS and Online sales promotion
Target Market:
18-35 year olds in circulation footprint.
Overview:
Archant are one of the UK's largest independent publishers.
When Archant launched 100 Magazine, a new publication aimed at the
18-35year old target market, it was important to implement promotions
and response routes for competitions that were relevant and engaging.
The target audience, who either received a postcard or sample copy of
the magazine, were encouraged to guess the location of a featured
picture and then enter the promotion.
ETT Marcoms devised an inbound SMS route and email entry microsite
to answer the brief.
SMS entries helped to raise revenue while email entries encouraged
entrants to 'refer a friend' through a viral campaign.
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CLIENT : ARCHANT
