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Date: Ongoing
Campaign/project:
Media representation, PR and design
Target Market:
High street shoppers
Overview:
A client of ETT's for over 13 years, the QD stores group operate four store brands
across 20 stores. ETT are responsible for all media planning, media buying, advertisement
production and marketing of the group. Utilising press, radio and TV, ETT have helped QD
achieve market leader status. In addition to this, ETT operate a rolling public relations
programme for QD, which results in significant coverage in local press, radio, and TV. ETT's
sister company, Affinity New Media, are responsible for QD's internet strategy, producing
sophisticated content managed sites for the QD Group.
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