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The textbook definition of Sales Promotion is "An immediate or delayed incentive to
purchase expressed in cash or kind" but ETT like to say:
In other words, sales promotion is all about influencing customer or consumer behaviour:
if you want your target market to try your product, to buy it for the first time, to buy
more of it more often, then you need sales promotion.
ETT Marcoms have specialist expertise in the following areas of sales promotion:
- Mechanic creation
- Media placement and management
- On pack promotions
- Promotional design and artwork
- Response handling
- SMS and automated telephone mechanics
To view a case study of our Sales Promotion expertise click here.
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